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Project „Recognition and development of undeservedly forgotten people and places important for the local community through innovation“
The project is funded by the European Regional Development Fund under the 2014-2020 Measure No. of the European Union Funds Investment Operational Program Priority 5 “Environment, Sustainable Use of Natural Resources and Adaptation to Climate Change” 05.4.1-LVPA-K-808 “E-marketing of priority tourism development regions”.
Short description of the project:
Utena region is one of the priority regions of Lithuanian tourism development, because the region is rich in tourist resources and there are opportunities to develop sustainable and cultural tourism while preserving the natural and cultural environment. The potential of natural and cultural tourism resources and their territorial distribution in the East Aukštaitija priority tourism development region is uneven.
Among the unique natural and cultural resources of the district are undeservedly forgotten or misinterpreted due to communication errors, due to which some natural and cultural objects are insufficiently publicized and therefore contribute only to a small extent to the image of tourism and attraction of tourists.
The project will develop and use seven marketing tools: website, search engine optimization (SEO), search engine advertising (SEA), social networking (SMM), online video advertising, mobile marketing, e-mail advertising. Seven tools will be used for the marketing of the project content: virtual reality video, text editing, text proofreading, translation of text into English, Russian and German, photographs, e-catalogs, interactive map.
The total value of the project is 105,047.39 Eur
The amount of support is 82,406.10 Eur
The beginning of the implementation of the project activities is 01-03-2019
End of project activities implementation is 28-02-2021
Project executor is Utena region local action group.
The project partner is Utena region municipality
Utena Region Local Action Group
+370 677 99543
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